Senior on the floor.
The people in your kickoff are the people writing the code. Fixed-pod staffing, no agency carousel, no day-one juniors solving day-one problems with day-one mistakes.
Studio · Est. 2018
A small studio with a large range. We build software that doesn't embarrass us in five years.
Dewbix is the work of a team that has shipped products at the largest tech companies, lived through their failure modes, and decided to do it differently. Senior, opinionated, calm under deadline.
In the spring of 2018, our co-founders left senior roles at large product companies to answer a question that had been nagging at both of them: what would it look like to build software the way you'd build a piece of furniture you intended to keep?
The first project was a payments dashboard for a European fintech. It shipped on time, performed within target, and—four years later—still serves the team that commissioned it without a rewrite. That's the kind of outcome we optimize for. Not the launch. The decade after.
Today, Dewbix is a deliberately small team of designers, engineers, and product strategists distributed across San Francisco, Berlin, and Lisbon. We work in pods of three to five with the people who'll do the actual work in the room from day one. No bait-and-switch. No bench warmers. No juniors hidden behind senior bills.
We don't take on every project that finds us. We take on the ones where craft, calendar, and budget can actually meet—and where the work has a meaningful chance of mattering to the people who use it.
02 — Operating principles
Four things we won't negotiate.
Design for the second year.
Anyone can ship a launch. We ship for the team that inherits the codebase eighteen months later — clean migrations, patient architecture, documentation that wasn't an afterthought.
Honest scope, honest timeline.
If the budget won't carry the work, we say so before the contract. If a feature won't earn its weight, we say so in the room. The hard conversations happen early or they happen catastrophically.
Quiet over loud.
We don't chase trends, ship demos as features, or measure ourselves in tweets. The work is the work. If it lives a long time and serves real people well, we did the job.
03 — The team
The names on the contract.
Twelve full-time. Two hundred years of combined experience. Average tenure at Dewbix: five years.
NM
Nadia Marchetti
Co-founder, Engineering
Distributed systems, payments, anything with a queue. Previously Stripe and Datadog. Reads compiler errors for fun.
EH
Elias Hawthorne
Co-founder, Design
Product design lead for a decade before Dewbix. Cares about typography, hierarchy, and the silence between elements.
PS
Priya Shah
Principal, Mobile
iOS since the original SDK, Android since Honeycomb. Has shipped apps that have crossed a hundred million installs.
LO
Lucas Okafor
Principal, Cloud
Spent his twenties at AWS and his thirties making sure no one else has to. Kubernetes, Terraform, SRE in the on-call sense.
YT
Yuki Tanaka
Principal, AI
PhD in applied ML, three years on a foundation-model team, refreshingly skeptical about most of what gets called AI right now.
RB
Rosa Barrera
Head of Strategy
McKinsey, then Series-B operator, then us. Translates ambition into roadmap and roadmap into the ten things that matter.
04 — Trajectory
Eight years. Patient growth.
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2018
Founded in San Francisco.
Two engineers, one apartment kitchen, one client. The payments dashboard that started everything.
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2019
First design hire.
The team grows to four. We turn down our first acquisition offer. We mean it.
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2020
Remote-by-default.
The team distributes across three timezones. We rewrite our process for asynchronous work and never go back.
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2022
One hundred ships.
The hundredth product hits production. Two of the first ten are still serving their original codebases.
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2024
AI practice launched.
We hire our first principal ML engineer and turn down twice as many AI projects as we accept. We're picky.
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2026
240+ launches. 98% retention.
Twelve people, six disciplines, one standard. The work continues.
Have a project in mind?
Let's see if we're a fit.
A short call, an honest read on scope, and a written proposal within a week. No deck. No dance.